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What is online advertising?

online advertising

The term online advertising is simply a term that relates to advertising online, or advertising over the Internet. In practice online advertising is about getting your website in front of the people who are interested in your product or service. All you have to do is find the best terms and phrases that people search for who would like to purchase exactly your goods and services. If you can do this then your online advertising will be successful, however, if you select the terms and phrases that do not relate to the goods you are selling then your keyword based online advertising efforts will likely fail. It really is as simple as that.

Online advertising is growing at 15 percent per year, checkout our online advertising news article about this statistical truth. The facts are very simple, advertising is stagnant yet online advertising is growing, so therefore it must work. Small businesses do not toss their advertising dollars into the wind just for fun. There are many ways to advertise online with video, articles, paid or organic placement, and banner advertising, to name a few. If you are serious about your advertising prospects both locally and nationally or internationally you need to consider your options as it relates to advertising online. Online advertising programs yield positive results, and getting started is as easy as one two three. All you have to do is open a pay per click account with Google or Microsoft AdCenter (they handle Bing and Yahoo traffic) and see how easy it is to get going in the right direction. If you need help with that just text us at 760.409.3195 and we will get back in touch with you the same day. Yes keyword based search engine traffic is a reliable source for your advertising dollars. If you want to see how valuable targeted keyword based traffic is regarding sales of your products or services pay per click advertising is the easiest ways to go, and you can take little baby steps if you want, no problem. Please do yourself a favor, before you get that paid traffic account, ask yourself if you were a prospective buyer of your goods or services would you be inclined to buy after visiting your website. Be honest about it. If the answer is no then work on your website or create a specific landing page for your paid traffic. Remember the user experience is vital to your success. Do not just put pictures of your offering on your website and expect people to contact you. Sorry that is not the best way to serve your audience or prospective customers. What you want to do is to provide great information about your subject matter that will help the visitor make an educated decision on how and where to purchase the item they are looking for, or if they are not buying at least your website information will help bridge the gap in terms of keyword based information. ALWAYS ask yourself if the information on your site is valuable and interesting. Do you have a video right there? If not why not? Everyone loves videos. Have you put any audio clips on your selling pages explaining what you do? Some people like audio files too. Online Advertising is all about your Content and Content Marketing. Simple as that. The more interesting content you have the better the user experience, and the greater the chance that you connect to your visitors.

Why is online advertising critical for any online business?

Having your website advertised on a search engine is important when you know recent findings on the habits of search engine users. Researchers at Pennsylvania State University found that:

1) 80% of users typically visit only the first three results from a search query.

2) 54% of the users views only one page of results in each keyword search session.

3) 19% of the users view the second page of search engine results, and less than.

4) 10% looked at the third page of search engine results.

NOTE: our research has shown that 70% of all visitors click on more than one result, which means that you have twice the chance that your website is visited!

People always search for what they are interested in, both when investigating a future purchase, or just looking to buy in that moment. So if you are an online business and you are not conscious of the importance of online advertising and the relationship between search queries and sales then you should do yourself a favor and get informed.

How can one know that online advertising delivers qualified leads via the popular search engines?

According to market research sources, search engines outperform all other online advertising media in driving visitors to web sites. Moreover, consumers are five times more likely to purchase products after seeing search listings versus banner advertising. This statistic is very interesting and explains why keyword based traffic is much more expensive compared to simple banner traffic. Now you know why. In fact, statistics show the following:

1) 77% of Internet users employ search engines more frequently than any other online advertising media, surpassing banner ads, Web links, and e-mail links as the leading tool for discovering information about a product or service.

2) 84% of Internet users who are online four or more hours each day reported they use search engines frequently to discover Web sites and find products, services, or information.

3) 55% of Internet users are more likely to purchase online after seeing search listings versus 9% for banner advertising.

4) less than 25% of one percent of social media users actually click on a banner, and few of those clicks actually turn into leads or sales.

What is the process behind getting my website listed in mulitple online advertising platforms?

There are several keys to online advertising, but the biggest key to successful advertising online is to provide fantastic information and user experiences to all those who come to your website. But how can I do that? Easy. If you have a great website with a lot of keyword based content you will be in great shape compared to your competitors. You may want to try a service like Hub Spot in order to organize your content in such a way as to set it above and beyond your competitors. Yes there is a monthly fee, but when you consider the cost of most automated web optimization programs Hub Spot is economical in comparison. Further to that your web hosting is included in the fee and their sites open within three seconds, which is the single most important criteria for awesome user experiences. Yes folks the user experience is the key and Hub Spot hits a home run as it relates to wonderful user experiences. In fact most users ecpect your website to open in under three seconds so if you go with another content management system you may have difficulty providing such an experience for each and every user. If your website loads in MORE THAN 3 seconds wave goodbye to your traffic. Do not think for one second that the bots that crawl the Net are not counting load time - of course they are! If all the websites on the Net opened in under 3 seconds you'd be able to visit a lot more sites in the time you spend surfing the net, which translates into a much happier surfer experience. Speed is the key to a great user experience, and that is EXACTLY what everyone wants. Nobody likes to wait for a web page to open, nobody!

How big in money terms is this online advertising industry?

Online Advertising will exceed $142 billion dollars a year by 2014. That may seem like a lot but keep in mind that total advertising is forecasted to hit $564 billion by that same year (2014). That means that online advertising will represent just over 20% of total advertising, up from about 14% of total advertising this year. This trend is undeniable as more and more people get their information, entertain themselves on social networks and cool radio programs, and communicate to one another (Skype) via online sources. We think 20% of total advertising by 2014 is low - look for that number to be closer to 42.8% of the total spend or about $241 billion in total online advertising (by 2014). That is great news for Google and Facebook and Yahoo and Bing, not so great news for your less and less popular television stations, particularly these mega cable news networks who are having a hard time selling their ad space. If I told you your revenues would increase by 42% per year for the next three years what would you think? I'm crazy? No way? Well that is exactly what will happen in the online advertising space over the next three years. And if you want some of the knowledge that makes small business online advertising viable simply contact us at info @ online advertising dot net and we will send you our latest report.

How can online advertising help my small business?

Online advertising is so flexible that every small businesses can afford it. Where else can you track leads per advertising keyword? Where else can you track the cost per lead? Where else can you track the dollar cost per sale? Only online advertising provides you to the exact information you need to calculate your return on each dollar invested in advertising. Not only that but you can also track the effectiveness of each and every keyword in terms of sales and revenues. This is the ultimate power of online advertising. You wonder why Google has become one of the most valuable company's in America? Is it a surprise that Facebook just completed a $100 billion dollar IPO? Sure the stock is down right now but if the Facebook management team tap into the affiliate market the way Google did with AdSense you can bet Facebook will be riding the wave of success for years to come. Send us an email to info @ onlineadvertising dot net and we will help you get started with all this online advertising stuff, in very simple easy to understand terms. YES we make it simple so you don't have to worry about it.

How is it that Online Advertising is growing in a weak advertising marketplace?

Growth in online advertising is back and getting stronger every day -- the recession in online advertising is over, according to eMarketer. Search engine keyword based marketing, like Google AdWords, is still growing at double digit growth rates, and per click revenues are increasing too. More and more business people are understanding the power and simplicity of search engine marketing and how online advertising benefits their business (in terms of sales). So yes the world economy is growing again, ever so slightly, however online advertising (specifically search) continues to grow at a healthy pace.

The world of online advertising can be divided into a several different advertising options. These options are not exclusively the only areas from which to choose, however they represent the most popular areas within the online advertising menu. And they are:

1. search engine advertising: more than 49% of the total spent last year in online advertising. This relates to keyword based search engine optimization and paid advertising via pay per click campaigns. The three biggest sources of this type of advertising are Google, Yahoo, and Bing {MSN}. There are plenty of additional smaller online search advertising options but these three are the best of the best and each one has a pay per click advertsing interface that is simple to use. Just in case you are wondering the big three search engines represent 98% of the entire search advertising market. Get it correct with the big three search engines and you are getting it right with 98% of your keyword based search audience. The great thing about search engines is that they make it so easy to purchase traffic. In fact online advertising has now become as easy as click, setup, and pay. All you need to do is select the appropriate keyword(s) for your service offerings, select the geographic region you want to represent, and away you go. Note that search advertising is paid per visitor so if your ad is not clicked on you pay nothing. How would you like to buy a billboard on the road that you only pay for when someone calls you. Experts refer to this type of online advertising as an outstanding deal. Even google will give you free credit card processing for all the goods you sell online providing you are purchasing traffic from them and providing your ROI (return on investment) is less than or equal to 1,000 percent. Even Google thinks you should be able to make ten times your online advertising spend in total revenues. That speaks volumes about online advertising right there.

2. display ads: 21% of the total online advertising last year and falling fast. Banner or contextual advertising is not popular and is not working, even at these cheap cost per thousand impression rates. Here you rent space on a web site and if you get lots of visitors to your site great since you pay for the space and not for the visitors. This is not the best way to advertise, but there are plenty of places to get CPM deals in the $0.60 or lower range so why not pay next to nothing and see what sticks.

3. classified advertising: 17% of all spending last year or just over $4 billion dollars spent on classified advertising. So next time you say classifieds are not for your company or service offering you better think again. In terms of dollars spent last year classifieds came in at roughly one third of the amount spent on keyword based search. Classified ads run at a cost per space and not for visitors directed to your website so again you are paying per thousand page impressions whether people click on your ad or not.

4. lead generation: 6% of all advertising spending last year, or over $1.4 billion dollars. It is interesting to see Google use lead generation in some cases since we all know Google is getting short end of the stick on their paid keyword based advertising (per click). How do we know that? Well if I am a company and I spend $1 to make $3 from traditional advertising (TV, radio, newspaper) and now I am spending money with Google to the tune of $1 for each $9 in revenues then it stands to reason that Google is getting the sorry end of the stick compared to the cost of traditional advertising. Some argue this is exactly why keyword based search advertising is destined to grow.

5. rich media: 4% of all spending last year or almost $1 billion dollars. This sort of relates to display ads, except that these ads are video targeted and most networks know that the targeting aspect alone will improve conversion rates. In advertising the better the targeting the higher value and the greater the advertising revenues. Could this be why Google bought youtube for over $1.5 billion dollars?

6. email: holding on at 2% of total online advertising last year. Hard to believe email advertising accounted for $500 million dollars in revenues last year. That is a lot of money spent on email advertising.

How can it be possible that online advertising and search engines help me find potential customers?

Search engines bring keyword based search traffic to your door. Keyword based search brings exactly your targeted audience to your ad message.

Technology experts predict that more and more people will access the Internet at a higher speed than ever before and this added speed makes getting audio or video news and information simple and fast. Keyword based video advertising will get increasingly popular as the cost of broadcasting that video over the Internet falls and as more and more people can see that video clearly (as a result of increasing access speeds). How neat would that be if we could see a video of the product or service before we actually bought it, or see the people behind the company that sell us that "catalytic converter". Online advertising via video feeds to your cellphone from live or recorded messages are only a moment away. Technology is moving so fast even the online advertising industry can barely come up with applications that meet the changing (and better) Internet technologies. The future of online advertising looks bright and very exciting to be sure. It is up to you to make sure you understand the changes that are taking place and up to you to become part of the online advertising boom.

Yes the more you focus on specific keywords for your advertising the more you bring targeted visitors to your website, and the more interest there will be in what you do.

How can you make online advertising easy to understand?

Anyone who says Online advertising is complicated has never opened a Google Adwords account. Literally they make it so easy a caveman can do it. Put it this way, if you can read then you can get your product or service on any of the big three search engines in less than an hour. All you have to do is open an account at Google or Microsoft AdCenter and away you go. Seriously it does not get any easier than that. And if for whatever reason you are hesitant to get going just simply text me at 760.409.3195 and I will help you get going. Online Advertising is really easy once you are comfortable with the process.

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Latest news

July, 2012:

Online Advertising Deal from 2007 cost Microsoft $6.2 Billion (Writedown).



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