Online Advertising
Is there such a thing as a Zig Ziglar approach to online advertising and Internet marketing? We believe it ok to care about your customer and run your business with customer service top of mind 24 hours a day. Why not provide superior customer service and honest no nonsense advice when it comes to your service offering. If you can do it go ahead. You know if you do what is right by your customer you will be ahead of most of your competitors without a doubt. And on top of that you will feel good about providing the best service you can provide.
Many of us have experienced the poor service and terrible customer appreciation that is associated with the Internet. In our opinion giving quality unbiased information to our visitors is the most important aspect of any web site. As far as search engines are concerned content is king. You cannot have enough information regarding your site's subject matter. There is no such thing as too much information. Deliver the best content to the search engines and they will reward you with great listings. Remember providing accurate valuable information to your visitors will benefit you and your site 100 percent of the time.
Where does online advertising fit in the total advertising picture?
With all this hype about online advertising and the income potential behind the Internet don't you want to know where online advertising ranks in terms of overall advertising?
Would it surprise you to know that Internet advertising accounted for just over 8 percent of all online advertising in 2007. Yes folks total advertising in the US last year was $285 billion dollars. The online advertising came in at $22.8 billion dollars of that total. It seems rediculously low to us too but those are the facts.
You know all the flyers and catalogues you get in the mail every day? Well in 2007 companies in the US spent $55.7 billion dollars sending that direct mail to you. Yes we got a lot of junk mail too but it works for some people and that is why $55 billion dollars was spent advertising via direct mail.
Newspaper advertising came in second at $51.2 billion dollars spent in 2007. That's over $140 million a day on newspaper ads. That's a lot of money.
TV networks and cable advertising took third spot at $39.9 billion in advertising in 2007. Let us not forget another $32.5 billion in TV distribution advertising. Guess all those infomercials and shopping networks are doing big business.
Magazines are good for $24.6 billion in advertising in 2007 - evidently some people still enjoy magazines.
Next on the list was radio coming in there at $19.8 billion in advertising revenues in 2007. Hey you ever heard of a podcast? Once you get into podcasts you will never listen to your radio in your car again. Actually now there are cars that come with ipod hook ups so you don't have to bother with that radio any more.
The online advertising on the Internet came in there right under radio advertising, what a surprise. Wait until next year. Internet advertising might leapfrog right over radio and magazine advertising in one year.
Outdoor advertising still accounted for $7 billion a year in advertising in the US (even without the beer or cigarette billboards) -- too bad you cannot click on a billboard -- that would be neat.
What is going on with all the online advertising deals?
The Yahoo! deal with Microsoft might not be over yet ... simply postponed for a sweeter deal for Yang.
What are the next greatest techologies for online advertising?
Certainly Blogs have been around for a few years and they have really gained in popularity in a short period of time. Another big move is in podcasts. In six years iPods have gone from a new product to a household staple. Most families have several iPods and we think podcasts (audio or video) are not going away in the near future. In fact we think video advertising over the Internet will become the next stomping ground for the big online advertising firms. You know the folks at Google are no dummies and they put $1.65 billion dollars on YouTube a couple of months ago. That is no random investment in content to be sure. They know something that you and I have yet to figure out. Perhaps people who are looking at video's of dogs like dogs and purchase dog food for their dogs, or perhaps people who look at soccer videos also purchase soccer equipment and or go to soccer games. Hard to believe but true. You are what you watch.
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