How can a domain name make a difference in online advertising?
Have you ever thought of your selection of your domain name as a key factor in your online business? In fact the domain name is one of the most important factors in search marketing. A large chunk of traffic that gets to your web site are direct requests. If you are not registering keyword based domain names that relate to your products and services you ought to consider this strategy from now on. By acquiring a few keyword related domain names and putting forth a tiny bit of effort pointing them towards your site you may soon find that you are getting a constant flow of type-in traffic that is specifically targeted to your product or service offering. Imagine people looking for exactly what you are trying to sell by typing a specific domain into the address bar of a browser and then they arrive at your site. Can you imagine anything better than that. How much will it cost you to try this? A couple of bucks at worst. Go on and register a few domain names right away.
Domain Name News
DotMobi Announces Strategic Investment from Visa, 29th March 2007
Welcomes Visa to a consortium that already represents 13 mobile operators, network and device manufacturers, and Internet content providers.
dotMobi, the registry for the .mobi domains, today announced that Visa International has made an investment in dotMobi and will have a representative on dotMobi's Board of Directors.
This investment adds Visa to a consortium that already represents 13 mobile operators, network and device manufacturers, and internet content providers. Visa brings to dotMobi extensive mobile commerce and payment capabilities, including solutions for contactless mobile payment, Over the Air personalization, coupons and direct marketing, claims the company, the release said.
Visa's strategic alliance with dotMobi puts us at the forefront of working with mobile operators and technology providers to develop practical and achievable best practices for the delivery of enhanced mobile commerce services, said Patrick Gauthier, Senior Vice President, Innovation, Visa International. This alliance, coupled with our recently launched Visa mobile platform, positions Visa to advance the adoption of mobile services that provide convenience to consumers and value for those within the delivery chain.
We're absolutely delighted to welcome Visa on board as our fourteenth investor, said Neil Edwards, CEO of dotMobi. As always, our goal is simply to make the internet mobile. The addition of Visa to our company and to our board is the next step in making that a reality.
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